Words I Live By (Pt.2)
This post is part of a series. Click here to read them all.
I first heard of this idea from Simon Sinek. He wrote this book about it and also talks about it in this TED talk. It has since become one of our sub-series in the Gospel of Luke at Central since it was such a cool perspective to dive into the sermon on the mount with.
The reality is that good communicators/leaders can be separated from the rest of the crowd simply by their ability to do this. Often, we struggle through the busyness of life and focus all of our time on the what. Here’s what I need you to do. Here’s what I need to know. What is that going to cost? The problem is that everyone has a what and most people don’t care about your what.









