Abercrombie & Fitch: Their CEO Said What?

abercrombie & fitch

Photographer: Paul Taggart-Bloomberg via Getty Images.

This is a guest post from Dr. Brad Zehring.

Mike Jeffries, CEO of Abercrombie and Fitch, made news last week when he proclaimed that his company “refuses to make clothes for large people, instead he wants thin, beautiful people wearing his clothes.”

Putting aside the fact that this is a public relations nightmare, does it really surprise anyone that he said what he said? Anyone who knows anything about Abercrombie and Fitch, anyone who has been in their stores, seen their catalogs, their posters, their merchandising bags has to know the image they want to project. Expectedly, there has been tremendous outrage from customers ranging from boycotting the brand to calling for a full fledged apology. Why outrage now? Where was the outrage when Abercrombie plastered their agenda/marketing all over the walls of their stores? Did we need to hear their agenda vocalized to be concerned? What does this say about the subliminal messages of our media platforms?


John Piper

Need A Great Blog?

Blogsicle LLC stick - Jeremy Jernigan, Jason Ake

I’m excited to roll out something that a few of us have been working on for some months now. It is the result of three realizations:

  1. There are a lot of people who would make great bloggers if they had someone to help walk them through the process.
  2. I truly enjoy the entire blogging process.
  3. I can help coach other people to start blogging or improve their own blogging efforts.

Blogsicle LLC logo - Jeremy Jernigan, Jason AkeAs a result, a couple of friends and I are launching a company called Blogsicle. It is now a registered LLC and the idea is that we do the work so that you can enjoy the writing. There are a lot of logistics that go into blogging that the typical blogger doesn’t have the skills to match or interest to learn. That’s where we come in. We will do all the leg work from design to setup, to improvements, to ongoing coaching. Basically a one-stop-shop for your blog. And this isn’t your run of the mill mommy blog that looks like everyone else’s. This is a legit, big boy blog with the bells and whistles. I’m excited to have this as a side hobby to what I already get to do and to be able to more officially help give people a foundation to share their voice.


The Source

Megiddo 1

The actual dig in Israel that the book is based on. It was much more fascinating to read the story after I’d seen the real thing. (click to zoom)

I had read a handful of books pertaining to the Holy Land in preparation for my Israel trip in January. Most of them I started and finished in short order. One book was different. The Source, a novel by James Michener, came highly recommended so I went for it. I had glanced to see that it was over 900 pages but I didn’t think much about it.

Let’s just say my Kindle showed 55% read for a long, long time.

That was the point of the novel where I had to step away and read some other books. Like I’ve written about earlier, I’m a big believer in reading momentum and this book was messing me up hardcore. By the time I was at 55%, I had come and gone to Israel and had other books that I needed to read.

Nonetheless, I committed last week to focusing on my return to The Source and to making sure I put the effort to read the whole thing. I’m very glad I did. While the history, the complex social dynamics, and Michener’s elaborate word selection (words like “augury” and “uxorious”) don’t make for an easy read, it is definitely a valuable experience to dramatically improve your understanding of the Holy Land and of Judaism. This book helped me to put a lot of things in perspective.


The Circle Maker

The Circle Maker - Mark Batterson

After hearing a lot of talk about the latest book from Mark Batterson we decided to go through The Circle Maker together with our life group from Central. I had the chance to meet Mark when he spoke at a conference at Central a few years back and I’m excited that he’ll be returning for our prayer conference again next year. As becomes readily apparent in this book, Mark’s journey with God and his ministry career can be unpacked through moments of prayer. He certainly practices what he preaches.

Prayer isn’t an area where I feel as disciplined as I want to be so there was much to chew on for me and much to encourage me. If this has also been an area of struggle for you than I’d highly recommend this book.