As I’ve written about before, I’m not a big fan of McDonalds. That meant that Burger King was my fast food common choice of preference. I say common choice because there seems to be more Burger Kings and McDonald’s than other fast food chains (and we all would choose In-N-Out if we had the choice).
But I’ve officially broken my loyalty to Burger King after my experience this weekend. I can boil this decision down to three things:
- they’ve changed their fries from what I used to love to something I think is very subpar
- they’ve stopped making my favorite sandwich, the BK Double Stacker
- I waited twenty five minutes in the drive through line. I timed it. And I’ve never before been so close to driving over the landscaping to get out of the drive through line.
I will do my best to avoid Burger King from this point on. This is a little shocking since this was a place I used to enjoy. As I’ve thought about my change of heart I wondered how much it takes to break loyalty to something? Loyalty might be a strong word to describe my previous view of Burger King, but at least I had some type of relationship. I can clearly articulate three things that caused this change. But I wonder, would two of them have been enough? Would just one?