I was able to see something I had been doing for years in a new light this week. This new insight was as a result of having the privilege to be mentored by Seth Godin. You are likely familiar with Seth’s brilliance from one of his many bestselling books.
Here’s the particular issue we were working to improve. For many years I’ve had an email subscription on my blog (see the signup box at the bottom of this post). Those tend to be my more committed readers who want to personally receive an email each day I have a new post. As those of you who receive that email know, you don’t actually receive the entire post in the email. This is intentional. Otherwise, you’d never need to go to my blog. Then, I wouldn’t get any of the traffic stats for my site.
As a result, I send out an email to a committed network of people with the first paragraph or so of a post. Then, I hope they click the link to read the full post on my site. In tracking the numbers of this, it’s a minority that actually do this with each post. But, that’s what the logic of the day tells you to do to help your blog.
Seth caused me to ask the question like this: Would I rather have more traffic on my blog (but less people actually read what I write), OR, would I rather have less traffic on my blog (but more people actually read what I write)?