Humans are worshipping creatures, and even when they don’t consciously or even unconsciously worship any kind of god they are all involved in the adoring pursuit of something greater than themselves. Worship transforms humans, all of us, all the time, since you become like what you worship: those who worship money, power or sex have their characters formed by those strange powers, so that little by little the money-worshipper sees and experiences the world in terms of financial opportunities or dangers, the power-hungry person sees and experiences the world and other humans in terms of chances to gain power or threats to existing power, and the sex-worshipper sees the world in terms of possible conquests (that word is interesting in itself) or rivals. Those who consciously and deliberately choose not to worship those gods still have a range of others to select from, each of which will be character-forming in various ways. And, somewhere in the middle of this range, we find the worship of a God who was believed, by some people in the middle of the first century, to have revealed himself uniquely and decisively in a man called Jesus.
N.T. Wright, Paul and the Faithfulness of God