While many of us spend too much energy searching for the next great idea, my research shows that we would be better served by developing the capacity to make ideas happenâ€”a capacity that endures over time. The ideas that move industries forward are not the result of tremendous creative insight but rather of masterful stewardship. The way you organize projects, prioritize, and manage your energy is arguably more important than the quality of the ideas you wish to pursue. Someone with average creativity but stellar organizational skills will make a greater impact than the disorganized creative geniuses among us. Perspiration is the best form of differentiation, especially in the creative world. Work ethic alone can single-handedly give your ideas the boost that makes all the difference. Unfortunately, perspiration is not glamorous.The above quotes are broad and useful for a variety of settings where creativity must be implemented. The other area that stood out to me in the book was how Belsky talked about skeptics and cynics. Artists tend to be both, and I loved the way that the book differentiated between the two:
As you cultivate your teamâ€™s immune system, you will want to differentiate between skeptics and cynics. Cynics cling to their doubts and are often unwilling to move away from their convictions. By contrast, skeptics are willing to embrace something newâ€”they are just wary and critical at first. Though they are often undervalued, skeptics are an essential component of a healthy team, and leaders should cultivate their respect and influence.By this definition, I’m definitely a skeptic. It also allows me to look for this and foster this in those around me while challenging people who only want to be cynical. If you consider yourself a creative/artist, or work with those who do, this book will give you a handful of tools to work with. I’m adding this to my bookshelf of good books for my team.
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