“I had never heard anyone talk about the product the way Jerry talked about coffee. He wasn’t calculating how to maximize sales, he was providing people with something he believed they ought to enjoy. It was an approach to business, and to selling, that was as fresh and novel to me as the Starbucks coffee we were drinking.” “What we proposed to do at [Starbucks], I told them, was to reinvent a commodity. We would take something old and tired and common–coffee–and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.”The last passage is especially intriguing to me. Imagine reading something like this about the church. “We will take something old and tired and common–the local church–and weave a sense of romance and community around it. We will rediscover the mystique and charm that has swirled around the church throughout the centuries.” It sounds like the church in Acts 2. I wish half of the Christians today had the same amount of passion for seeing people meet Jesus and experience Him in community that Starbucks has for something as trivial and fleeting as coffee. Keep it brewing Howard.
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