The Tipping Point of Loyalty

burger kingAs I’ve written about before, I’m not a big fan of McDonalds. That meant that Burger King was my fast food common choice of preference. I say common choice because there seems to be more Burger Kings and McDonald’s than other fast food chains (and we all would choose In-N-Out if we had the choice). But I’ve officially broken my loyalty to Burger King after my experience this weekend. I can boil this decision down to three things:
  • they’ve changed their fries from what I used to love to something I think is very subpar
  • they’ve stopped making my favorite sandwich, the BK Double Stacker
  • I waited twenty five minutes in the drive through line. I timed it. And I’ve never before been so close to driving over the landscaping to get out of the drive through line.
I will do my best to avoid Burger King from this point on. This is a little shocking since this was a place I used to enjoy. As I’ve thought about my change of heart I wondered how much it takes to break loyalty to something? Loyalty might be a strong word to describe my previous view of Burger King, but at least I had some type of relationship. I can clearly articulate three things that caused this change. But I wonder, would two of them have been enough? Would just one? While my attendance at Burger King isn’t a big deal in the big scheme of things, my loyalty to other things matters far more. Same is true for you. As you look at the different things in your life that you are connected to, how deep is your loyalty? I often get in this conversation with people when it comes to reasons why they will either leave Central as their church home, or join Central after leaving another church. I’ve realized that we all have different sized lists when it comes to this conversation. The stronger the loyalty required, the longer the list should be before you ever make a change. Three strikes in one visit is enough for me and Burger King, but other connections of mine would take far more. Making smart decisions that you’ll continue to value years after you make them will require you to have an adequate understanding of your varied loyalties. There are definitely times when a change is warranted and will be beneficial. But more often than not in today’s culture we probably make a change long before we should. Had we stuck it out a bit longer we may have experienced something far greater. You could probably write out a list of frustrations you have for anything you are committed to, but the real question is how long should the list be before you ever make a change. As for loyalties such as your marriage or your faith in God, I submit that the list should be so long you couldn’t fathom or imagine ever acting on it. What lists do you have going?

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Jeremy Jernigan

Speaker | Author | Founder of Communion Wine Co.