Michelle sent me to the store recently with a list of things to pick up. I took Gavin with me and we began crossing things off the list like we were on a scavenger hunt for survival. We were doing well until we tried to find a tub of butter.
That’s what my list said, “tub of butter.” So I went to the appropriate section, and began to look for it. Here’s what I found: cream spread, margarine, and I can’t believe it’s not butter. No tub of butter. This was a dilemma. I’m beginning to realize what is on the line here (have you ever brought home the wrong item to your wife?). Gavin is starting to look through our cart and randomly throw things out that he doesn’t seem to think should be there, and I still can’t find a tub of butter. After staring idly for a few minutes I ended up grabbing something called Country Crock and hoped for the best.
But I think I’ve found a real market here: grocery store items for men. Someone needs to come out with a line of all the essentials: milk, eggs, baking supplies, butter… and give them obvious names with no other wording on it for the guys that get sent to the store on behalf of their families. Imagine how much different my experience would be if I glanced over and saw a tub with only three words on it.
So if you are in marketing, or are looking for a breakthrough idea to get out of your current career, then take this idea and run with it. I’d love to hear some more ideas from you guys on what products could be included in this to pull this idea off!